Flow and the Learning Athlete

From Ideation to Completion

The goal for this project was simple enough; to create a series of graphic spreads to promote healthy performance and well-being systems to university students as part of a research project for the science faculty.

The design needed to toe the line between professional and contemporary to keep the young target audience engaged, and still feel like a trustworthy and reputable source of information.

The designs also needed to function as both spreads in a booklet and as double sided A4 flyers that could be distributed as pamphlets.ff

First Draft Spreads

I drew inspiration from digital copies of magazine publications that catered to either similar demographics or similar topics to that of the performance and well-being systems.

Creating 3 distinctly different options that all fit the criteria of the brief forces me to think creatively about the design problems and solutions presented to me.

A colorful promotional flyer or brochure for healthy performance wellbeing systems with sections of text, a photo of a woman playing tennis, a graphic of a boy kicking a soccer ball with comic-style starburst backgrounds, and a callout box with placeholder text.
An monochrome informational flyer titled 'Healthy Performance Wellbeing Systems' with sections of text, a green callout box, and a black and white image of a woman playing tennis.
A flyer about healthy performance and wellbeing systems. It includes sections of text, a photo of a girl playing tennis on a court, a gymnast performing a handstand on a balance beam, and a placeholder for a student quote. The layout has a cream, navy, and red color scheme with bold headings and a callout box.

Synthesis of Ideas

Receiving from the first round of drafts and synthesizing and ideating further, I came to the point that the bones of the design are strong, and I could begin to adjust colour and typesetting more specifically.

A colorful informational flyer titled 'Healthy Performance Wellbeing Systems are Diverse.' The poster also includes images of a female tennis player and a person working on electronic equipment.

Final Concept

In the final stretch of design, making sure the colour schemes meet the WCAG accessibility guidelines, ensuring a good hierarchy flow and making final tweaks were key.

Because this was concept work, I only had access to stock photography.

Wrap Up

This project was amazing to be involved with, I was given so much freedom with the creative direction and I really enjoyed watching it come to life. This was also an excellent exercise in typesetting with provided copy, and template creation.